The gents behind Via Citrus had a Squarespace site that was "fine" -- just "fine."
Enter: Tako's creative team.
- DESIGN + DEVELOPMENT
- CUSTOM ILLUSTRATIONS
- EMAIL MARKETING
- CUSTOM FIELDS APP
Did you know that you (yes, even you) can grow gorgeous Florida citrus indoors, no matter where you live? We didn't either, until Danny and Charley from Via Citrus came along. Their Insta-worthy product (and high profile press coverage) deserved more than run-of-the-mill graphics from Canva, so in stepped Denisa, our resident illustrator. Her work went on to inspire our designers to create an organic, friendly, happy homepage and product page.
Grace, Tako's Creative Director and CEO, worked closely with Denisa to establish the style and vibe that suited Via Citrus: organic and chic, but also fun -- not unattainable. After all, these citrus plants are for everyone, not just for those whose home interiors may have appeared in Architectural Digest!
A handful of Via Citrus's Instagram posts and top-notch product photography served as a starting point for concept. Sixteen different written concepts were pitched to the client, who chose 12 to move into the next phase: sketching.
After sketches were finalized came the fun part: coloring! Denisa employed a variety of different brushes to achieve a layered, organic texture reminiscent of the product itself. The bright, citrus-y colors remain firmly in the spotlight, accented by complementary blues and greens. All together, they paint a picture of relaxed, elegant joy -- perfectly suited to Via Citrus's brand.
Caleb, the web designer for this project, used Denisa's illustrations as inspiration for the textured designs he produced for the homepage and product page. The aesthetic leans heavily on soft, rounded edges reminiscent of the citrus fruit itself. Check it out below, or at ViaCitrus.com!