The branding process began by discovering what they wanted to be: more mature, professional but still cool, less "start-up-y". Tako's creative team worked collaboratively with the Growth Machine team on a series of moodboards to establish a rough visual identity.

Once that was dialed in we set to work on a logo, which jettisoned the over-used space theme in favor of an elegant interpretation of "growth" -- including a subtle nod to the letter G. As a nod to their origins, purple remained the core brand color, but enlivened by modern, complementary blues and rose pink.

After every page was thoughtfully custom designed, we set to work on development on the Webflow platform, making sure to loop in Libsyn for their embedded podcast player and various Hubspot forms.

The end result? A slick, user friendly, professional site that's just as cool as they are.

Check out the before-and-afters, below!