An off-the-shelf theme is unlikely to have the tools you need to be able to keep up with all that growth. The more expansions and changes you need to make, the more you’ll have to pay an outside designer to create custom fixes. Over time, you very well may end up paying more to fix, add, tweak, and customize than if you’d opted for a custom design from the beginning...
If you’re getting ready to launch an e-commerce store or another kind of website, chances are you’ve run into these two abbreviations: UX and UI. What are they, and are they even important in the first place?