Is Your Shopify Store Ready for Black Friday?

Autumn is upon us all in the Northern Hemisphere, and with the pumpkin spice and cooler weather, everyone in e-commerce is looking ahead toward the coming months. Is your Shopify store ready to take advantage of Black Friday and Cyber Monday?

Bridging the Gap Between Online Marketing and In-Store Sales

When you operate a physical brick-and-mortar location, it's sometimes difficult to understand how effective an online marketing campaign is for you. Using beacon technology and proximity marketing can help you bridge that gap, and understand how online marketing is driving customers to your physical store.

Considering the Subscription Model? Here's What You Need to Know

Do any of these ring a bell?

Netflix, Hulu, Dollar Shave Club, Birchbox, Ipsy, Blue Apron, Lynda, FabFitFun

Subscription services have been around for even longer than these popular companies, but have skyrocketed in recent years to include almost everything we buy. If you're considering adopting this business model for your business, here's everything you need to know.

Shopify Unite Conference Wrap Up

It’s been just over a month since our fearless leader Zlatko returned from the Shopify Unite Conference in Canada. It was a whirlwind of information, Tweetstorms, networking, and most of all...learning, learning, LEARNING! Here are the biggest takeaways.

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